Privacy Policy

This website is operated by Intersport Switzerland AG, hereinafter referred to as “we“, “us“ and “Intersport“, with registered office in Wölflistrasse 2, CH-3006 Bern, Switzerland. As Data Controller in accordance with Art. 4 (7) of the GDPR, we describe in this Data Privacy Notice which data we collect from you when you visit our website and for which purposes we process such data. For all relevant contact data, please refer to Art. 10[PF1] . of this Data Privacy Notice.
As the protection of your personal data is very important to us, we strictly adhere to the statutory provisions as set forth in the Data Protection Act and the GDPR when collecting and processing your personal data.
In the following, we inform you in detail about the scope and purpose of our data processing as well as your rights as data subject. Therefore, please read our Data Privacy Notice thoroughly before you continue using our website and provide your consent to data processing if applicable.

1. Personal data
In general, you can use our website without disclosing any personal data. However, the use of individual services can be subject to deviating provisions which we will point out to you separately. If you wish to use our booking and lending services, it will, in particular, be necessary to provide us with certain data for this purpose.
Thus - apart from the cookies described in detail hereinafter - we generally only collect and store such data which you provide to us yourself by entering them into our input screen or through any other active interaction with our website.
Personal data means any information relating to an identified or identifiable natural person. This includes, for example, your name, your address, telephone number or date of birth, but also any items and services that you book through our booking platform.

2. Use of cookies
In case of a merely informative use of our website, i.e. if you do not use any of our services or transfer information in any other way to us, we will only collect personal data that your browser transfers to our server. If you wish to visit our website, we will collect the following data, which are technically necessary for us to display our website to you and to ensure its stability and security based on our legitimate interest in accordance with Art. 6 (1) sentence 1 point (f) of the GDPR:

IP address
date and time of the request
time zone difference to Greenwich Mean Time (GMT)
content of the request
access status / http status code
the transferred data volume
website from which the request originates
browser used
operating system and its interface
language and version of the browser software

b. In addition to the above-mentioned data, cookies will be stored on your computer when you use our website; these are small text files that are stored on your hard disk as assigned by the browser that you use and which allow the entity placing the cookies (in this case, us), to transfer certain information. On the one hand, we need these cookies to recognise you as a user of the website and on the other hand, to be able to make the bookings that you place through the shopping basket while using our services transparent.

c. Our website(s) use(s) the following types of cookies, the scope and functionality of which are explained below:
Transient cookies
Transient cookies will automatically be deleted when you close your browser. This includes, in particular, session cookies that store a so-called session ID with which various requests from your browser can be assigned to the common session. This will allow your computer to be recognised if you return to our website, and these session cookies will be deleted when you log out or close the browser.

Persistent cookies
Persistent cookies will be deleted automatically after a pre-defined period, which can be different depending on the cookie. However, you may delete the cookies in your browser settings at any time.

d. You have the option to change your browser settings in a way in which you will, for example, be able to reject the acceptance of third party cookies or of all cookies. However, we have to notify you that in such a case, you may no longer be able to use all functions of our website.

e. We also use cookies on our website so as to be able to identify you on any subsequent visits, if you have an account with us - otherwise you need to newly log in for each visit.

f. We use the marketing tool Google Analytics on our website. For this purpose, we store the following third party cookies:
_gat (Storage Period 1 minute)
_ga (Storage Period 2 years)
_gid (Storage Period 24 hours)
Google Analytics is a web analysis service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The cookies used for that purpose generate information about your use of this website and will normally be transferred to a Google server and stored there.
Google uses this information on our behalf to analyse your use of our website, to compile reports about the website activities and to provide further services that are connected with the use of this website and of the internet for the website operator. IP addresses that Google Analytics transmits from your browser will not be combined with other data from Google.
You may prevent that the cookies required by Google Analytics be stored on your computer by changing the settings of your browser software; however please note that you may not be able to fully use all functions of this website in this case. You may prevent any data generated by the cookie and relating to your use of the website (incl. your IP address) from being collected and transferred to and processed by Google by downloading and installing the browser plug-in that is available under the following link:
If you wish to obtain more information on type, scope and purpose of the data collected by Google, we recommend reading their data privacy provisions.

3. Collection and processing of personal data & storage period
We use any personal data that we collect through the above-mentioned cookies or by your explicit provision for the purpose of maintaining our website services, to enable the bookings you make through our booking tools and, subsequently, for direct marketing purposes. While certain data you provide on our booking tool will be collected for the purpose of taking steps prior to entering into a contract or for the performance of a contract, we process data to maintain our services and for marketing purposes on the basis of our legitimate interest.
In certain tools it is possible that you provide us with data and grant consent for an intended data processing, but, in such case, we will give you a separate notice. Otherwise, we will use the personal data provided by you exclusively to fulfil the purpose of processing indicated in each case, e.g. to send advertising and information material to existing customers by observing the TKG [Telecommunications Act].
The purpose of the processing of your data is (in this connection), essentially, the operation of our website and the targeted provision of company-specific information, including the presentation of goods and services we offer (marketing). Any further use of your data only takes place to the extent that you provided us with your prior and express consent. You can withdraw your consent at any time with effect for the future - as set forth in more detail below.
In general, we store data which you provided us with only for customer support or for marketing and information purposes, until expiry of three years after our last communication. However, we will erase your data before expiry of such period if you so request to the extent this is not prevented by applicable statutory provisions.
In the event of a contract initiation or conclusion, we will process your personal data after the full performance of the contract until the expiry of the guarantee, warranty, limitation and statutory retention periods to which we are subject, and until conclusion of any legal disputes for which we need the data as legal evidence.

4. Intersport Rent
If you use our booking platform Intersport Rent, which we operate jointly with Intersport Deutschland e.G., Wannäcker Strasse 50, Germany, and Intersport Austria GmbH, Flugplatzstrasse 10, 4600 Wels, Austria, or check in to the shop of one of our cooperation partners, you are given the option to rent winter and summer sports equipment from one of our numerous locations. These might be locations operated by us - but also those operated by our franchise partners in Germany, Austria or Switzerland. That means that we use this booking platform jointly with our contract partners, which you can currently search and select at or
For reserving sports items, it is necessary to collect some personal data such as e.g. your contact data and information on your weight, size, shoe size and your skiing skills as well as data on the persons travelling with you who also make reservations. Such data are necessary to align the sports items you booked on site to your needs and to offer you the highest comfort prior to your arrival. If you do not wish to provide such data on our website, you may directly contact our locations.
After having completed your reservation in our system, a contractual relationship will normally be concluded between you and the renting company, on which relationship we have no influence. You may normally pay the selected products by using a payment provider engaged, such as  a credit card provider.
After the booking has successfully been completed and after your payment, we will send the data entered in our system to the cooperation partner you selected or which was automatically engaged after the principle of favourability during the handling of your request, who will ultimately fine-tune and dispatch the reserved goods. If data is transferred to Switzerland in this process, we rely on the adequacy decision of the European Commission for this purpose.
It is possible that we not only collect these data from you and update them in the course of this process, but also through information on other platforms, such as,, or through our cooperation partners from the B2B area, through partners from our affiliate program ( or from travel service providers that we cooperate with.
We will process the personal data provided in the course of the reservation process for the duration of any statutory retention periods, however in any case for 3 years. This is also in your interest and allows us to offer you the products such as skis, ski boots or other sports equipment which you used and which we hope you liked, in the same configuration that suited you, when you place any subsequent reservations.

5. Use of your data for direct marketing purposes
When visiting our website or when using our local reservation service with one of our contract partners, we will collect some personal data that we process for our legitimate interest to analyse your usage behaviour and to send you tailor-made direct advertising.
For our marketing measures, we place importance on targeted and tailor-made advertising. Accordingly, we use the applications described in our cookie policy and our marketing to collect information on which customers and interested parties are interested in which products, and on how often they actually enter into a contractual relationship with us. Based on this information, we also coordinate our advertising measures, e.g. to inform regular customers more often about our product range, while we select contents and scope of advertising measures according to other factors for persons who are only interested in our products from time to time.
We use the data provided by you and generated through Google Analytics to inform you, on the one hand, about possible upgrades on your former reservations (e.g. other possible parts of equipment) and to provide you with other tailor-made ads based on your usage behaviour. For this purpose, we also use the Google Adsense tool, an online advertising service that presents you with advertising according to your interests. We use this tool to track your interest, to display advertising that might interest you and to make our website more interesting for you. For this purpose, we collect statistical information about you that will be processed by our advertising partner and which can be recognised by the note “Google ads”.
When you visit our website, Google receives the information that you accessed our website and will then place a web beacon to place a cookie on your computer. The data mentioned under Art. 4 hereof will be transferred; we have no control over the scope and storage period when your data are processed by Google. Your data will, in this context, also be transferred to the USA and analysed there. If you are logged in to your Google account, your data can directly be assigned to the latter. If you do not want the data to be associated with your Google profile, you must log out.
You may prevent the installation of cookies by Google AdSense in different ways, in particular by rejecting the service when you visit our website or by choosing the relevant setting in your browser software.
For more information on the purpose and scope of data collection and its processing by Google, and for more information on your rights and setting options, please refer to: Google Inc., 1600 Amphitheatre [PF2] Parkway, Mountainview, California 94043, USA, where Google has agreed to the use of Privacy Shields.
In addition, we use the Google Remarketing application; this is a process through which we would like to approach you when you leave our website. With this application, we will be able to display our ads after the visit to our website when you continue using the internet. This will be done by using the cookies stored in your browser which are used by Google to collect and analyse your usage behaviour when you visit different websites.
Google might, for example, determine that you previously visited our website, but, according to Google, any processed personal data will be pseudonymised for Remarketing.

6. Newsletter
You have the option to subscribe for our newsletter free of charge. In this newsletter you will receive, in regular intervals, current news and information about our company and tailor-made advertising on the sports items available from us and our locations.
We will check the email address you entered in our registration form in order to see whether you actually wished to receive newsletters from us and our franchise partners. This will be done by sending an email to the email address you registered, the receipt of which you may confirm by clicking on the link provided. After having confirmed this email, you will be registered for receiving our newsletter. (Double opt-in)
We will store your IP address, the date and time of your registration when you first subscribe to the newsletter for security reasons to be prepared in the event that any third party abuses your email address and subscribes to the newsletter without your knowledge. No other data will be collected or processed for the newsletter subscription; the data will exclusively be used for receiving the newsletter.
We will transfer your data within our group and to locations cooperating with us for the purpose of analysing your usage behaviour and, on this basis, for transferring your information for advertising purposes, unless you object to such purposes. In our group of companies, your data that you provided for receiving the newsletter will be aligned with data that we might have collected otherwise (e.g. when you purchased goods or booked services), to enable tailor-made advertising.
This link is made essentially also through cookies that might be stored in our system, depending on how you react to our newsletter, in order to provide us with conclusions as to which contents and items of our newsletters were of special interest for the recipients and should therefore subsequently be focussed on, as a service in the interest of our customers.
Your data on the subscription to the newsletter will not be transferred to any third parties not belonging to the group of companies or which are not connected with us through a franchise agreement. You may cancel the subscription to our newsletter at any time. For details on the cancellation, please refer to the confirmation mail and to each individual newsletter.

7. Tools and applications used
a. Our website also includes links to other websites such as those of our affiliate partners, our locations and other cooperation partners; this is solely done for information purposes, unless a joint responsibility applies for the reservation portal. These websites are not under our control and are therefore not covered by the provisions of this data privacy notice. If you activate a link, the operator of such website may collect data on you and process them in accordance with their data privacy notice, which may deviate from ours.
b. We use the offers of Google Maps on our website to display the locations of our shops and contract partners and to allow for their fast selection. Using this tool allows us to show you interactive maps directly on the website and enables the convenient use of the map function.
When you visit our website, Google receives the information that you accessed the respective sub-page of our website and the personal data set forth under No. 2. This is done regardless of whether you are logged into a Google account or not. In the case that you are logged in to Google, your data will directly be assigned to your account. If you do not agree with this, you have to log out from Google before using this service.
For more information on the purpose and scope of the data collection, please refer to the privacy notice of Google, which is available at Google will process your data also in the USA and has agreed to comply with the EU-US Privacy Shield.
c. It is not only you who enjoys a view on snow-covered mountains! On our website, we use the web cams of the company Feratel to provide you with impressions of ski resorts and to make our websites more attractive. If you interact with these plug-ins of Feratel, Feratel will store different personal data such as, e.g., your IP address and the type and scope of your use of Feratel’s services. We have no influence on the processing of your data by Feratel; for details, please refer to the data privacy provisions of feratel media technologies AG, 6020 Innsbruck, Maria-Theresien-Strasse 8, Austria, at

8. Transfer of data to Intersport dealers
Intersport is a company active all over Europe with numerous cooperation partners and franchisees in Germany, France, Switzerland and Austria. It is important for us to be able to offer you the best possible service and comprehensive support, therefore, we jointly use and mutually transfer your personal data with contract partners in Germany, Switzerland and France to perform our contractual duties and for marketing purposes. But external processors or other cooperation partners will only receive your data to the extent that this is required for contract performance or if we have a legitimate interest therein.

9. Security
We employ numerous technical and organisational security measures in order to protect your personal data against manipulation, loss, destruction and access by unauthorised third parties. Our security measures are subject to ongoing improvements in accordance with technological developments on the internet.

10. Your rights
In accordance with the General Data Protection Regulation and the Data Protection Act, you as data subject have the following rights and remedies:

Right to Access (Art. 15 of the GDPR)
As data subject affected by the data processing activities, you are entitled to request information as to whether and, if so, which personal data relating to you is processed. For your own protection – to prevent unauthorised parties from obtaining information on your data – we will verify your identity in an appropriate manner.

Right to Rectification (Art. 16) and Erasure (Art. 17 of the GDPR)
You are entitled to request immediate rectification of inaccurate personal data relating to you or – taking into account the purposes of data processing – completion of incomplete personal data as well as erasure of your data to the extent the criteria under Art. 17 of the GDPR have been fulfilled.

Right to Restriction of Processing (Art 18 of the GDPR)
Under the applicable statutory conditions, you are entitled to restriction of processing of all personal data collected. From the date of the request for restriction, such data will only be processed subject to your individual consent or for the establishment and exercise of legal claims.

Right to Data Portability (Art. 20 of the GDPR)
You can request unhindered and unrestricted transfer of collected personal data to you or a third party.

Right to Object (Art. 21 of the GDPR)
You have the right to object, on grounds relating to your particular situation, at any time, to any processing of the personal data relating to you which is necessary to safeguard our or a third party’s legitimate interests. After such objection, your data will no longer be processed, unless there are compelling legitimate grounds for the processing which override your interests, rights and freedoms or the processing is made for the establishment, exercise or defence of legal claims. You can object to data processing for the purpose of direct marketing with effect for the future at any time.

Withdrawal of Consent
Should you have provided us with a separate consent to the processing of your personal data, you may withdraw that consent at any time. Such withdrawal applies to the lawfulness of the processing of your personal data after you declared it towards us.
If you take a measure to assert your rights under the GDPR set forth above, Intersport shall provide a statement on the measure requested or comply therewith without undue delay, however no later than within one month after receipt thereof.
We will react to all reasonable requests free of charge and as fast as possible, subject to the statutory provisions.
The data protection supervisory authority is competent for requests regarding a breach of the right to access, breach of the right to secrecy, rectification or erasure.

11. Contact Information / Contact Person / Data Protection Officer
Contact information of the Controller
Wölflistrasse 2
CH-3006 Bern

b. Contact information of the Data Protection Officer

Version: Oktober 2023